Guascone is a Vermuteria in Guasco Street in Reggio Emilia, inspired by the world of Vermouth and the visual imagery the legendary Turin wine has built around it: colors, shapes and typography made with a futurist touch decorate the interiors and the various communication materials. The character of a bold and irreverent Guascone is the protagonist of the logo and becomes the mascot that tells in first person this modern food and wine project, between culture and sociality.